For Women Only.
Our campaign for women behind the wheel.
How to captivate
a female audience
For our client, the Mercedes‑Benz Sales Directorate Rhine‑Main, we targeted a very special audience: women in the commercial van business. With a mailing, a landing page, and Facebook ads, we promoted the “VAN Performance Ladies Tour” – for which we created a name, a logo, an entirely new look, and a tailor‑made messaging approach. The result: both the campaign and the tour delighted our client and all participants alike.
The VAN Performance Ladies Tour
On the tour, female participants had the opportunity to put Mercedes‑Benz vans to the test and experience them in action.
“The station3 team really puts themselves in the shoes of both our company and our customers, creating solutions that are perfectly aligned with our brand.”
Nadja Renschin, Nadja Renschin, Trade Marketing Manager, Transporter Rhein-Main