BELMENTO. The outdoor interior.
How to establish a new brand
When we first met the three founders – Daniel, Holger, and Volker – they had one clear vision: to create a modular outdoor kitchen designed for the ultimate grilling experience. High-quality, functional, and simply beautiful. From day one, station3 has accompanied BELMENTO on this journey. And very quickly, we realized they weren’t exaggerating: BELMENTO’s outdoor furniture is so refined, it could just as easily belong indoors. That was the spark for our idea: BELMENTO. The Outdoor Interior. With the development of that idea, the brand itself was born. We created a distinctive, modern, and instantly recognizable visual identity that positions BELMENTO immediately as a premium brand – presenting the products in a pared-back palette of dark, muted tones. station3 developed the complete corporate design, including logo and claim, as well as business stationery, sales materials, and the entire digital presence, including the online shop. Planning and supporting the product shoot, crafting a comprehensive media strategy, and building an Instagram presence were also key elements of the successful brand launch.
Find out more here:
www.belmento.de
Outdoor lifestyle
made in Germany
The BELMENTO logo is built on the same principle as the furniture itself: functionality. BELMENTO creates pieces designed to serve as smart extensions to existing grill setups. The logo reflects this complementary idea – it forms a connection to the larger whole and symbolizes the broader outdoor living experience.
Beauty that comes from within
When developing the key visual, we worked from the insight that BELMENTO furniture is so beautiful it could easily belong indoors. So instead of shooting in a garden, we staged the products in a studio environment. This clearly positioned them as premium — because something different has to look different. After all, anyone can do “garden.”
The outdoor aspect was artistically represented through a flower cloud – an unusual and modern eye-catcher, just like the products themselves.
An effort,
that paid off
It was a long journey from the initial idea to the finished key visual. From the first scribble to careful planning and preparation – including selecting the stylist, photographer, and location – a two-day shoot, and subsequent post-production, we supported our client every step of the way.
“From the initial idea to the realization of our vision for the BELMENTO outdoor kitchen, the station3 team guided us every step of the way: with fantastic creative approaches, a communication campaign tailored to our brand, and short paths to implementation. Thank you for the professional work, the great result, and for everything the entire station3 team made possible.”
Daniel Ackermann, Co-Founder BELMENTO
E-Commerce
can look this good.
The website needed to meet a variety of requirements: our task was not only to present the product at its best, but also to integrate a fully functional online shop. The shop implementation proved to be the biggest challenge, as the product is a modular system with endless configuration possibilities.
We like it – digital sales
via social media.
An important part of our concept was the development of a sales strategy, including media budget planning and the social media presence. This encompassed editorial planning, creating the first posts, and ongoing management on Instagram and LinkedIn.
