Handball is Germany’s number one indoor sport, and station3 is tapping into the energy and potential of this dynamic discipline to enter the professional sports arena. We are thrilled to pursue the next sporting goals together with HSG Krefeld Niederrhein – one of the leading professional clubs in the Lower Rhine region – supporting the third-division team with our expertise in brand building and innovative strategies to turn the “Eagles” into a true, powerful brand.

HSG Krefeld Niederrhein has clear sporting ambitions. To achieve these goals, team spirit, fans, and sponsors are essential. That’s why station3 developed a claim that reflects the identity of the Eagles and their supporters, strengthens their sense of unity, and keeps the focus firmly on sporting success: Gemeinsam hoch hinaus (Rising Together). The claim communicates a shared vision, reinforces the club from the grassroots to the leadership through strong core values, and can be used in many ways to support the club’s continued development.

Building on the new claim and aiming to strengthen the team’s recognizability, station3 also refreshed HSG’s entire visual identity. We introduced a new typography and a consistent color system that runs across all communication channels. From ads to jerseys to the roster booklet, the Eagles’ new look is unmistakably yellow and black – bold, cohesive, and instantly recognizable. Design elements such as the wing motif and the illustrations of the eagle “Eddie” complete the visual world. Alongside the sport’s inherent dynamism, clear messaging, a consistent color palette, and a coherent visual language now form the core elements of the new brand design. The players themselves are enthusiastic – they use our templates, share and reshare branded content, and present themselves with pride and confidence..