station3 & st3 develop event branding for Vitra Premium Partners
Premium Partner Days 2025
As part of the Premium Partner Days 2025, Vitra brought together employees and its most important sales partners on the Vitra Campus. The event focused on presenting the annual goals and introducing new products while clearly expressing appreciation for the close and long-standing collaboration.
The aim was to make the relationship between Vitra and its Premium Partners tangible and visible – as a sign of trust, shared growth and long-term partnership. station3 and st3 supported the event communication and shaped both the core idea and the visual concept for the event branding.
A visual sign of strong partnerships
At the heart of the visual identity is a symbol that expresses close partnership. It was developed from within the existing brand context and designed for a wide range of flexible applications.
In its further refinement, the sign draws on Vitra’s modular product logic while remaining clear, reduced and true to the brand. Visually striking yet refined in its overall appearance.
Reduced form with modular flexibility
Thanks to its reduced design language, the few distinctive elements can be reused and combined in a modular way. The resulting pattern opens up a wide range of constellations, new connections and combinations inspired by chairs, communication and Vitra’s clear design language.
Under the guiding theme “Eventually everything connects”, all Premium Partners and employees were invited to the event. At the end, they received a high quality gift set consisting of a T-shirt, a tote bag and a personalized card.
Reduced form with modular flexibility
Thanks to its reduced design language, the few distinctive elements can be reused and combined in a modular way. The resulting pattern opens up a wide range of constellations, new connections and combinations inspired by chairs, communication and Vitra’s clear design language.
Under the guiding theme “Eventually everything connects”, all Premium Partners and employees were invited to the event. At the end, they received a high quality gift set consisting of a T-shirt, a tote bag and a personalized card.
“From the very first meeting, working with station3 felt like an instant connection. Inspiring exchange, a clear understanding of the task, ambition and spirit we were immediately on the same wavelength. The result delighted us and everyone involved. Not a short lived give away, but a high quality, visually strong piece with real longevity just like our products.”
Sven Wehlmann, Managing Director, Vitra GmbH
A project that unites
The successful concept and its convincing execution place partnership and close collaboration at the center of the project.
Together, station3 and st3 realized this passion project for Vitra and created a high quality, durable brand experience that makes these connections visible. The set brings the idea of connection into everyday life and is highly valued by everyone involved.
Further information on the collection and details can be found at st3.de.
