A virtual showroom for Nespresso
An effort that paid off.
In the first step, all views of the space were sketched in 2D and carefully planned together with the client. The room was designed to include three themed areas: the product presentation, the sustainability corner, and the B2B section.
“As a premium marketer, we are always looking for innovative partner agencies that turn customer communication into experiences. And especially when creating something new, the passion for the project must always be the focus. With station3, we have found exactly that partner!”
Tim Rottländer, Director Brand Studio at iq Media
The 3D setup
The space gradually came to life. Details were especially important in this project, as the aim was to recreate Nespresso’s original boutique as authentically as possible. Every detail – from the floor to the cup – was realized exactly as envisioned.
Nespresso’s digital boutique in pictures