Ready for any challenge
smart Germany has found a strong partner for the German market in station3. With years of experience working with automotive clients, we cover all disciplines relevant to the German market – from brand development to innovative sales strategies.
For the brand’s repositioning, the focus with the launch of the smart #1 was primarily on Germany. As the brand’s largest market, Germany was also the first to see the debut of the new fully electric smart generation. The smart #1 led the way, followed by the smart #3. Each launch was supported by a sales-driving campaign aimed at boosting sales in the German market.
Ready for any challenge
smart Germany has found a strong partner for the German market in station3. With years of experience working with automotive clients, we cover all disciplines relevant to the German market – from brand development to innovative sales strategies. For the brand’s repositioning, the focus with the launch of the smart #1 was primarily on Germany. As the brand’s largest market, Germany was also the first to see the debut of the new fully electric smart generation. The smart #1 led the way, followed by the smart #3. Each launch was supported by a sales-driving campaign aimed at boosting sales in the German market.
Colors that change everything.
station3 has supported the market launch of the smart #1 from the very beginning. We developed the visual identity from the ground up, ensuring that all activities would align seamlessly with the European campaign.
Our core design concept: The vehicles are shown purely as cutouts, captured from various angles and striking perspectives. For the campaigns, the vehicles’ paint colors are used as background colors, enhancing the modern, premium, and approachable look of the cars.
For the 92 smart agents, whose showrooms are integrated into existing Mercedes-Benz locations, we opened up entirely new opportunities. From the very beginning of our collaboration, they benefited from professionally developed toolkits. The unified look increases visibility, and its impact is directly measurable through a significant boost in sales.
Colors that change everything.
station3 has supported the market launch of the smart #1 from the very beginning. We developed the visual identity from the ground up, ensuring that all activities would align seamlessly with the European campaign.
Our core design concept: The vehicles are shown purely as cutouts, captured from various angles and striking perspectives. For the campaigns, the vehicles’ paint colors are used as background colors, enhancing the modern, premium, and approachable look of the cars.
For the 92 smart agents, whose showrooms are integrated into existing Mercedes-Benz locations, we opened up entirely new opportunities. From the very beginning of our collaboration, they benefited from professionally developed toolkits. The unified look increases visibility, and its impact is directly measurable through a significant boost in sales.
12° shapes a new world.
The campaign focuses on the smart #1 Pulse with all-wheel drive. Here, too, we use a two-tone design to maintain continuity with the previous campaign. At the same time, we show that our design concept offers real creative flexibility: By introducing a subtle incline, we highlight the USP of the smart #1 Pulse – its all-wheel drive – in a simple yet striking way, giving it a strong visual presence.
Get in and enjoy.
For each USP, station3 provides the right headline. These headlines play an important role in communicating the product benefits. We use wording that convinces and sticks in your mind — approachable, clear, and modern.
We maintain this tone across all assets and channels, highlighting different aspects or providing additional information depending on the format and target audience.
Get in and enjoy.
For each USP, station3 provides the right headline. These headlines play an important role in communicating the product benefits. We use wording that convinces and sticks in your mind — approachable, clear, and modern. We maintain this tone across all assets and channels, highlighting different aspects or providing additional information depending on the format and target audience.
“With station3, we have a strong partner by our side — one that helps us position our new, innovative vehicle generation for long-term success and build an identity that clearly sets us apart from the competition.”
Wolfgang Ufer, CEO smart Germany
“Your marketing magic is the turbocharger for our journey to success! Ideas ignite, and creativity accelerates.”
Elina Popova, Senior Specialist Marketing smart Germany
smart #3 – the sporty one enters the arena.
After successfully launching the smart #1, the sporty smart #3 SUV coupé is now ready to take the stage. We developed a campaign built around its key USPs, highlighting the premium features and the attention to detail that set it apart.
Our headline concept can be applied to every USP and plays with expectations around electric mobility – expectations the smart #3 surpasses at every turn. With our campaign, we establish an identity that clearly sets the brand apart from the competition and builds awareness of smart Germany’s future-focused, fully electric models.
smart #3 – the sporty one enters the arena.
After successfully launching the smart #1, the sporty smart #3 SUV coupé is now ready to take the stage. We developed a campaign built around its key USPs, highlighting the premium features and the attention to detail that set it apart.
Our headline concept can be applied to every USP and plays with expectations around electric mobility – expectations the smart #3 surpasses at every turn. With our campaign, we establish an identity that clearly sets the brand apart from the competition and builds awareness of smart Germany’s future-focused, fully electric models.
smart in action
Since the beginning of the collaboration between station3 and smart Germany, 92 smart agents – whose showrooms are integrated into existing Mercedes-Benz locations –have been equipped with professionally developed toolkits.
Each agent receives a collection of strategically designed and creatively crafted marketing tools. From traditional print flyers to comprehensive social media content, every single element is tailored to specific needs and objectives.
